No B.S. Time Management for Entrepreneurs (Part I)

*Business owners who always seem to have more ideas than time available to implement them, and who are open to hearing about some rather extreme time management practices that might just change everything.

*People who feel completely overwhelmed by how much there is to do, how much the modern world expects of them, and how hard it is to make positive, lasting changes in their lives.

*High-performers and super-achievers who want to gain a competitive edge against a global system designed and optimized for stealing their attention and focus away from what will really make a difference in their lives and businesses.

*Anyone who is relentlessly bombarded by demands on their extremely limited time and attention and who are ready to protect their infinitely valuable time with the kind of bulletproof time management measures that are worthy of that value.

“The multiple demands on an entrepreneur’s time are extraordinary. I am here to tell you that you need to take extraordinary measures to match those demands. Measures so radical and extreme that others may question your sanity.

This is no ordinary time management book for the deskbound or the person doing just one job.

This book is expressly for the wearer of many hats, the inventive, opportunistic entrepreneur who can’t resist piling more and more responsibility onto his own shoulders, who has many more great ideas than time and resources to take advantage of them, and who runs (not walks) through each day. I’m you, and this is our book.”

-Dan S. Kennedy, No B.S. Time Management for Entrepreneurs

This book could add years to your life, and that's not an exaggeration in the slightest. It'll certainly save you thousands of hours worth of the most precious natural resource in this universe: time.

Dan Kennedy is the multimillionaire author of an entire series of books for entrepreneurs, but this one can and probably should be read by just about everyone, if for no other reason than that Dan's one of the very few people I've encountered who truly and honestly - viscerally understands the true value of time.

He understands its supreme importance, its utter irreplaceability, and also, in the case of entrepreneurship, how to turn time into wealth. That's what this book is about. It's about more than "just" money though.

Dan's is a radical, obsessive approach to time management that may be your best defense against the relentless onslaughts of what he calls "Time Vampires" and the relentless demands on your time, focus, and attention that come with living in the modern world.

Simply put, he's a phenomenon. For starters, the guy almost exclusively communicates with his business clients via fax. This is because he found that way more thought tends to go into a fax, as opposed to when you hand over your email address and anyone can bother you at any time with the smallest thing that popped into their head. But he's even more extreme than that.

I mean, fax machine...that's pretty extreme, and there are people who misunderstand the true purpose of forcing people to communicate with him that way. But he also surrounds himself with intense, visual reminders of the relentless passing of time, such as the hangman's noose he has facing him at his desk. Not. Subtle.

For out-of-town clients, he also never travels to them, and to eliminate this risk demands that they pay for a private jet(!) if they want him to come to them. Again, this is easy to denounce as "diva" behavior from a man playing power games because he can. But I stress again that this is not the point.

Faced with a choice of taking a cheaper flight to come and see him, or paying for Kennedy to fly private, they just end up coming to him, saving him who-knows-how-many hours of travel. Time he could more profitably put into his business, his writing, and his life. It's all strategy.

So yes, for all those reasons and more, Dan's book represents a fanatical, obsessive, positively...extreme approach to time management. It's written expressly for entrepreneurs and business owners who are constantly balancing competing priorities, responsibilities, and dwindling resources, and it's full of ruthlessly effective time management strategies that could change everything for people like you and I.

If you have more ideas than time, you'll find exactly what you're looking for in this book. Still, I would encourage you to look beyond his specific implementation and find what will work for you. He's not suggesting that everyone demand to be flown around in private jets and only use fax machines; he's just trying to get you to realize that your time has to be protected at all costs against its thoughtless and/or malicious waste.

Another important point is that it's easier to see the value of being obsessively time-focused when you know what your time is actually worth. He shows you how to calculate the value of your time and use that number to help you decide what's worth pursuing in your business and your life in general.

The supreme importance of remaining hyper-conscious of the passing of time is also stressed in this book. Too many people seem to be okay with trading their lives for likes on social media, wasting infinitely valuable hours on apps whose very business model depends on getting you addicted. Like a casino! More on that in Key Idea #1.

All told, this is definitely a book you may want to keep close by as you start taking back your calendar, dodging pointless meetings, and driving stakes into the hearts of Time Vampires. I came away with 15 full pages of notes, and Dan's strategies and outlook made a profound difference in how I live my life and how I spend my time - which is pretty much the same thing.

#1: Hyper-Consciousness of Time

“There’s a reason why you can’t find a wall clock in a casino to save your life - those folks stealing your money do not want you to be aware of the passing of time.

And that tells you something useful right there: you want to be very aware, all the time, of the passing of time. It is to your advantage to be very conscious of the passage and usage of minutes and hours.”

The best way to start managing your time is to measure how you're spending it now, but the modern world does not make this easy for any of us.

But what's easy shouldn't determine what we do. These are our lives we're talking about here, and I see too many people who are living as though they're guaranteed more than one of them.

The reality is that most of us have a better idea of where our money's going than where our time is going.

Now, I will never try to claim that money isn't important - of course it is. But you can almost always make more money, whereas you can only sometimes regain your health. And your time? Your time is constantly slipping away from you, never to return, and your attention - your awareness in this present moment - by definition, is always gone the very next moment.

We'll fritter away hours - days, even - on the most inconsequential nonsense, but then carefully look over our receipts to make sure we haven't been overcharged for anything we've spent money on. Our priorities are backwards, and that's why we need to balance our perspectives sometimes with the worldviews of people like Dan Kennedy who just...get it:

“I believe you need to be hyper-conscious of the disappearance of time by the minute or the hour - not in retrospect at the end of a week, month, or year - and hyper-conscious of the dollar value of what that time is disappearing into.”

You cannot be too eccentric about this. I don't think it's possible to be "too fanatical" about getting the absolute highest value out of your time as you possibly can. These. Are. Our. Lives. Kennedy and I will do whatever it takes to protect ours, and we don't waste too much time wondering what other people might think about our time management philosophies.

You don't have to go to such extreme lengths as only communicating by fax, etc. - indeed, many people are required to remain connected to their workplace in some way at least when they're getting paid. But your time and how profitably it is invested is literally Life and Death, and so what if people think you're nuts for taking this "time management" thing so seriously?

They're wasting their lives and you're not.

They will have nothing to show for it and you will.

Now, obviously, don't stress yourself silly about optimizing every single moment and manage yourself into an early grave, but at the very least you should be aware that that grave is wide open before you and that it's one appointment you will eventually have to keep. Memento mori. Remember you must die. Be conscious of time. And maybe steal a tactic or two from Dan:

“In my workplace, conference room, and office (in my home), there are dozens of clocks, including one that talks every hour, and I can’t turn around anywhere in a circle without seeing one, nor can a visiting client. Facing me at my desk there is also a hangman’s noose. Not subtle.”

#2: The First Step Toward Managing Your Time

“Just as the person who cannot tell you where his money goes is forever destined to be poor, the person who cannot tell you where his time goes is forever destined to be unproductive - and, often, poor.”

This is an expansion of the last Key Idea, and the first thing to do once you've made yourself painfully aware of the constant passing of time is to determine where exactly yours is going.

And I do mean painfully. I've found that one of the best motivators to get myself to never waste time ever again is to get angry that I've wasted so much time thus far. It all goes back to hyper-consciousness of the fact that you are losing. You are losing your life every hour, every moment, and yet how many people are more concerned when they realize they're losing their money than when they reflect on how much time they've wasted?

I know I'm repeating myself a bit here, between this and the last Key Idea, but the idea merits constant, ongoing repetition. It's just too easy to let your time slip away unknowingly.

It's possible to take this stance too far, as I've said. There's a point at which beating yourself up for past waste is counterproductive and you end up sacrificing the quality of this present moment with overactive regrets. But most people don't take this far enough. The vast majority of people can much more easily tell you where their money is going than their time, and this is exactly backward.

What Dan and I suggest is scripting out your day in advance - exactly like a movie - and accepting zero rewrites! Don't let anyone or anything mess with your script! Here's Dan in his own words:

“Ideally, you should schedule your day by the half-hour from beginning to end. I now use the term ‘script’ in place of ‘schedule.’ Many days, every minute is accounted for in advance and outcomes are pre-ordained.

If you do project work as I do, it’s important to estimate the minutes or hours required and work against the clock and against deadlines.

Every task gets completed faster and more efficiently when you have determined in advance how long it should take and set a time for its completion. This, too, minimizes unplanned activity.”

Minimize. Unplanned. Activity! That's beautiful. In just a basic, professional sense, this will put you so much further ahead of your entire competition. Remember: your competition is almost entirely made up of people who have no idea where their time is sinking into and don't really care.

Account for every minute. Script out exactly how long each task is likely to take and work against a series of self-imposed deadlines each and every day. John Wooden used to do the same thing when planning his basketball practices and he was one of the winningest coaches in NCAA basketball history.

This is no coincidence. You can even turn it into a kind of game where you time how long it takes you to complete various tasks and then try to beat it. I do this myself and have found it to be extremely helpful.

Ideally, you should script (or even "choreograph") your day as if you are the star of the show - because you are. This is your Perfect Day, scripted by you, and you are the director. If it's not in the script, it's a distraction!

If you're worried that this will be too stifling and that saving time for unplanned adventure is important, there are two things that you may wish to consider.

The first is that discipline creates freedom. By disciplining yourself to do what needs to be done, when it needs to get done, you give yourself the freedom to enjoy other, even greater experiences. Dieting gives you the freedom to have a fantastic body and excellent health. Working hard on growing a business gives you the freedom to pay for your child's education, etc.

Second, as funny as it sounds, you can "plan" unplanned adventure. Simply carve out portions of your day or week where you don't schedule anything and just see where the day takes you. All it means is that you are choosing to relinquish control over how that portion of your day or week turns out, and there's nothing wrong with that if you're aware of it ahead of time. It's when you have no idea where your time is going that's the problem.

Laying out your schedule ahead of time is also an acknowledgement that none of your greatest priorities are just going to "automagically" make it into your schedule. An intentional life is the only way you get to live a meaningful one.

A useful exercise is to place the "big rocks" into your schedule first - your most important or meaningful tasks - and then schedule the smaller rocks around them, filling in the rest of the time with "sand," or those things that aren't important at all or time where you're actively choosing not to plan.

This exercise will probably scare you and shock you into realizing how little time we actually have for what's most important to us. 168 hours just isn't that much time, and if you lose an hour on Monday, you'll be chasing it all week. Next thing you know, your script keeps getting rewritten, your "movie" goes over budget, and your life is a flop at the box office.

#3: A Formula for Peak Personal Productivity

“This tells you a lot about what you must do in order to achieve maximum success, derive maximum value from your time, and lead the happiest possible life: you must systematically, aggressively divest yourself of those activities you do not do well and do not do happily, or you must find routine, so as to systematically invest your time (and talent, knowledge, know-how, and other resources) in those things you do extraordinarily well, enjoy doing, and find intellectually stimulating.

I have just described for you a formula for peak personal productivity, as a specialist. And you ought to note that, in every field of enterprise, specialists out-earn generalists ten to one.”

The last part of the above quote refers to the fact that in the professional world, doing work that only you can do results in getting paid more for your contribution.

Doctors earn more than hospital janitorial staff (though especially in that scenario, both jobs are incredibly important), and even though doctors could scrub down the OR and prep all the equipment, etc., they don't, because that's not their core competency.

Doctors are specialists, and they command higher salaries when they restrict themselves to doing doctor stuff - not answering their own phones, scheduling surgeries, delivering medications, etc.

No matter what your profession, you can take the same approach if you want to earn more. You must do as Kennedy says above, and systematically, aggressively divest yourself of everything else that's not what you do best and that earns you the most money. To the greatest extent possible, work only on those things that get you paid, and this will translate into earning the highest salary possible.

There are many ways to begin doing this, of course, and most of them fit into the categories of elimination, automation, and delegation - in that order.

First, eliminate everything that doesn't need to be done at all. Why are you even doing these things? There's no greater waste of time than doing well what need not be done at all.

Second, automate your processes as much as possible to reduce the amount of time spent working on those things you must do yourself. In my case, I use AI to help edit my YouTube videos, I utilize various integrations to run other aspects of my business, add people to my email lists, etc. It may take some additional work upfront to set up these automations, but the amount of time they will save you in the long run will make it all worth it.

Third, you have to learn to delegate. Entire books have been written on the subject, but suffice it to say that you can get a lot more done when you relinquish at least some control over how it gets done. As one of my unofficial mentors says, "80% done by someone else is 100% freaking awesome."

#4: Know What Your Time is REALLY Worth

“If you do not have a base income target, then you cannot calculate what your time must be worth, which means you cannot make good decisions about the investment of your time, which means you are not exercising any real control over your business or life at all. You are a wandering generality. Is that what you want to do - just wander around and settle for whatever you get?”

Picking up from where we left off in the last Key Idea, once you know what your time is really worth, you'll be able to calculate exactly how much you can afford to pay someone else to remove tasks from your to-do list and free up time and mental bandwidth for those things that you alone can do.

In the book, Buy Back Your Time, mega-successful software entrepreneur Dan Martell shows you how to calculate your effective hourly rate, and suggests outsourcing or delegating any task that will cost 1/4 or less of that number to hand over to someone else who can perform it at least 80% as well as you can.

The best part is that this nets you a 4x ROI on your investment and improves your quality of life at the same time.

Now, at first, he gives an example of an entrepreneur making $200,000 per year from her business, whose effective hourly rate is $100 per hour. That's obviously more than most people earn, but the example is instructive. $200,000 divided by approximately 2,000 work hours per year gives her that effective hourly rate of $100.

Thus, by Dan's calculations (Martell's, not Kennedy's haha), the smartest move for her would be to outsource anything that someone else can do for $25 per hour or less. Video editing, design work, administrative tasks - opportunities for buying back your time abound.

Even people earning closer to $50,000 per year can take advantage of this, although they'd be looking for people who can perform rote tasks for $6.25 an hour or less. There are still plenty of opportunities in this range, especially when you consider hiring people based solely on commission, hiring interns, and outsourcing to freelancers on sites like Upwork.

It all comes back to what's more important to you. Instead of buying a new car and standing in line for the latest iPhone, maybe you buy a used car that's a few years older (hardly anyone will be able to tell), and instead use all that money you're saving to buy back your time...and your sanity.

Not only that, but with the added effectiveness you can now bring to your own core competencies - and by adding potentially dozens of hours of other people's time to your own productivity - you can grow your business to such an extent that you will be able to increase your effective hourly rate and buy back even more of your time in a constant, upward, virtuous cycle.

Here's Dan Kennedy again, with why your calculations don't have to be perfect. You just need to come up with a number and use it to help guide your decisions:

“I promise you that coming up with a number, even if it is arrived at through some pretty questionable calculations, is still a whole lot better than not having a number at all.

Having a number is going to make such a dramatic change in so many of the decisions you make, habits you cultivate, and people you associate with, that the benefits will be so extraordinary, it won’t matter if the original method of getting to a number had a technical flaw or two buried in it.

At least for the sake of our conversation, in this book, get a number - YOUR base earnings target for the next full calendar year. Divide it by the number of workday hours. Multiply it to allow for unproductive vs. productive hours. If you haven’t a better estimate of that, use the three times multiple I’ve used here.

Now you have what your time is supposed to be worth per hour and divided by 60 to see per minute.”

You'll notice that Dan Martell's and Dan Kennedy's ways of calculating their own "number" differ - and that's fine. It doesn't have to be some super-precise number that's mathematically perfect and looks beautiful on the chalkboard; you just need a number, or else you'll become, as Dan says, a wandering generality.

#5: Trading Your Life for Likes

“The principle of profit is exactly the same: addict you to frequent use so when you aren’t using, you’re thinking about using and building up need to use. It’s designed to take and consume as much of your time as possible away from everything else and everybody else.

They do not want you sitting on a park bench on a nice, sunny day feeding pigeons and calmly thinking; they want you so absorbed by them you forget where you’re thinking and aren’t in control of your own thoughts.

Just as casinos have no clocks, the cyber world is designed to erase the realities of time and harvest yours without you being fully aware of how much of it they are harvesting or how little you are getting in return.”

The casino analogy is apt. Similar dynamics are at work virtually everywhere in the modern world: there are people who benefit financially (to a massive extent) from you not knowing where your time is going.

Casinos, social media companies, streaming services, and more - their whole business model is based on keeping you unaware of how much time you're spending on them or in them, and how little you are actually getting out of the exchange compared to other things you could spend your time on instead.

They are stealing your life away, and most people are doing nothing to stop it. They're trading their lives away for likes on some app, and they seem to be perfectly fine with it. But hey, here's Dan, about to save your life with his calculator:

“Go back to the stat referenced earlier: people checking their social media every 30 minutes. In an 8-day workday, that’s 16 times. Over 240 workdays in a year, 4,480. If each check-in consumes only 3 minutes - and the average loss is much higher - that’s 13,440 minutes in a year. 224 hours.

Go back to Chapter 1, get the money number your hour has to be worth to hit your financial goals, multiply it by 224, and see how deep a hole you dig to somehow get out of before you can even start racking up dollars on the success scoreboard. What feels insignificant is far, far from it.”

#6: Institute a CLOSED Door Policy

“It is very important that you have a CLOSED Door Policy. You need some times when everybody knows - because of the closed door, red light, stuffed purple dragon in the hallway, whatever - that you are 100% uninterruptable. And if you want to sit in there and take a nap, you go right ahead. It’s none of their damned business.”

Remember: If they can't find you, they can't interrupt you!

This is one of my favorite quotes from the book, and Dan can be very funny (the stuffed purple dragon haha), but his contrarian advice could also be worth a lot of money and meaning to you if properly implemented.

A closed-door policy is just one of those things that if you did implement it you'd find hours and hours almost magically finding their way back into your life.

It's also not selfish to do this, contrary to what some other people would have you believe. Being uninterruptible allows you to focus on delivering your highest contribution. Anybody who ever gets anything important done is like this, and:

“Here is one of the real, hidden secrets of people who consistently achieve peak productivity: make inviolate appointments with yourself.”

The act of scheduling something - even and perhaps especially an appointment with yourself - sends a subtle message to your subconscious that you are serious, this is important to you, and it will get done.

Combining your closed-door policy with single-tasking on your one greatest priority - your highest competency? That's a pretty unbeatable combination.

#7: It’s Never “Just” Three Minutes

“If I were in my office or accessible by cell phone and took these 27 calls as they occurred, and each lasted an average of only 3 minutes - and lots of luck with that! - I would have let loose of 81 minutes; 1 hour and 21 minutes. But much more importantly, I would be interrupted 27 times.

The three minutes given each call would bear an added cost of ten, to get back in gear after each interruption. This equals SIX HOURS OF LOST TIME if you figure 13 minutes times 27 calls.

Further, some of those calls might actually be important but be handled half-assedly - if scheduled and dealt with as the priority of their assigned minutes instead of an irritating interruption, more might come from them.”

It will serve you well also to think about the opportunity cost of time, and also how work expands to fill the amount of time left aside for it (Parkinson's Law).

For one thing, if you don't have a defined end-point, or some specific length beyond which a phone call becomes too long for your liking and you hang up, there's no way that most people asking for "just three minutes" of your time will ever restrict themselves to just that. The length of those phone calls will expand indefinitely.

Parkinson's Law also applies to distractions. Each call might seem like something you can easily fit into your day, but few people take in the full picture and realize how much they're actually losing to all those unfocused calls and "do you have a minutes."

That doesn't even take into account the cognitive switching costs of pulling your attention away from your most important work, orienting yourself with respect to the business of whoever's calling, and then turning back and refocusing on your work. Your attention will bleed out the sides until its power is dissipated uselessly.

Furthermore, as we'll expand on in the next Key Idea, many of these phone calls might actually be important, but because we're not actually devoting our full attention to any of them, what might actually be accomplished is done haphazardly, if at all.

Virtually nobody is doing anything important to a high standard in just three minutes, so you have to stop killing yourself with a thousand cuts if you wish to step up the quality of your work and get the important stuff accomplished.

Not only that, but if you're rushing people off the phone just so you can get back to your "real work," they will notice. That's what we're going to discuss next.

#8: Pledging Your Full Attention

“I’ve never heard of anyone who has really tried this and come back to say ‘It didn’t work. I’ve gone back to giving everyone instant access to me at any time.’

In the end, my clients appreciate knowing that when I am working on their cases, I am only working on their cases, uninterrupted. I include this in all my marketing materials, and I can assure you, it attracts more good clients than it repels.”

-Ben Glass

Once you finally gain control over your time, your calendar, and your life, you can never really go back. You won't want to. The freedom just feels too good, and anyone who's ever broken free wonders how they were ever able to live any other way. This can be your future reality as well.

But circling back to Key Idea #7 (and building on the Ben Glass quote above), the people you deal with, both personally and professionally, can tell when you're distracted. They can tell when you're there, but not really there with them.

Gaining the freedom to give people your full attention thus has two very important benefits. One, the quality of your work will increase once your focus isn't scattered in several different directions at once. Your new, positive emotions of calm, clarity, and peace will add to this improved quality of work as well.

Second, you will begin to stand out in all areas of your life, as people compare being with you - being seen, heard, attended to - with how they're treated by others as they rush headlong through each day, never stopping to ever give them their complete, undivided attention. The difference is night and day, and all the positive associations will center on how they feel when they're with you.

There's also a third benefit, come to think of it. This decreased level of access (but increased level of attention once they're actually in communication with you) represents an extra layer of difficulty when it comes to getting in touch with you, which will only heighten the respect people have for your time and attention.

Compare that with how cheap your time will seem if you simply toss it around freely to anyone who wants it. People generally want what's difficult to get, which is why no one places a very high value on getting to speak to the wise man at the bottom of the mountain.

#9: An Environment with No Limits

“The defining trait of the great entrepreneur is his or her ability to creatively collaborate with other people, and, as Dan Kennedy puts it, co-opt other people’s resources.

Here are just some of the myriad of resources other people can provide you with: advertising, advice, access, association, back-end products, buying power, capital, connections, (borrowed or transferred) credibility, data, databases - other people’s customers, distribution channels and opportunities, ideas, knowledge, and the list goes on.

The best way to achieve extraordinary success is to leverage yourself and your assets off the assets of others. Each of us is limited - by time and by resources - but when you leverage others’ time and resources, you create an environment with no limits.”

-Jay Abraham

In Arnold Schwarzenegger's foreword to Tim Ferriss's book, Tools of Titans, his very first words are "I am not a self-made man."

It might come as a surprise to many people that he doesn't view himself that way, especially because of all that he's accomplished after coming over from Austria, winning all those bodybuilding championships, starring in movies, becoming governor of California, just on and on.

But when you take a closer look, he had help every step of the way. From his very earliest supporters helping him find his way in a new land, to the people who actually bought the movie tickets to pay the kind of salaries he was able to command during his time in Hollywood. Other people were involved at every step of the way, and this is true for all of us.

You don't have to spend any of your limited time sewing your own clothes or baking your own bread, because there are people in our society that do those types of things for us, while we make our own unique contribution, whatever that happens to be.

How this relates to time management is that you can leverage the time of others (and you should do this, as much as possible), in such a way that each person benefits from the relationship. There are people who love to do the things that you hate to do (they're likely also better at them, have better processes, etc.) and there are things you do extraordinarily well that others dread doing.

If you each tried to do everything yourself, you'd waste a tremendous amount of time and energy that could have been much better deployed in a spirit of mutual gain and assistance. These types of win-win relationships are hiding everywhere in life, and you do indeed begin to inhabit an environment with no limits once you start to effectively capitalize on them.

#10: Never Lose Sight of Your Objective

“When you’re up to your neck in alligators, it’s difficult to remember that your original objective was to drain the swamp. And, having been up to my neck in alligator-filled swamp water more often than I like to remember, I know just how tough it is to keep at least one eye fixed firmly on your list of goals. But that’s EVERYTHING.”

One of the worst things about being interrupted all the time is that you lose sight of what matters most.

In Dan's words, you start by heading out to drain the swamp and end up wrestling alligators. Or, in a different way of saying the same thing, you keep diving into the raging waters to rescue all these drowning people, instead of heading upstream and figuring out who's throwing all these people into the river!

There are at least two important timescales on which we lose sight of the main objective: in our daily activities, and across our entire lifetime.

On a day-to-day level, we start off with a to-do list that already "spilleth over," and yet we can't help constantly adding to it, as other people pile on their priorities and problems - handing us alligators - while we try to keep our head above water.

Even worse, though, is when it happens on the level of an entire lifetime. We take this first job as a "stepping stone" to something greater and end up wasting away there for years, our original purpose for taking the job forgotten as we deal with new responsibilities, new challenges, and new, minor objectives. We end up majoring in minor things, as the saying goes.

Awareness is the key. Constant, unwavering focus on what we originally intended to accomplish, whether that's in terms of our daily schedule or career as a whole. This is what we need. This is how we pull ourselves back on course. We can never allow our focus to waver for even an hour, because it's not guaranteed ever to return.

Dan Kennedy takes the extreme route (as always) by surrounding himself with intense, visual reminders of the passing of time, and his own mortality. You don't have to go that far ( although it wouldn't be the worst idea), but you should remember that how we spend our days is how we spend our lives. The best way not to waste the latter is never to waste the former.

The word priority means one - it was never meant to be pluralized. By definition, there can't be more than one priority, because that would defeat the whole purpose! So if you have more than one priority, you don't have any. Remember that, and you might just stand a chance.

Most of us have a nauseating amount of "stuff" to do each day, but we also have to remember that we're capable of getting a tremendous amount done when nothing else matters.

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