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This Book Explains How to Grow Your Business Faster Than You EVER Thought Possible
Matt Karamazov
January 22, 2026 ā¢ Estimated Reading Time: 19 minutes
YOUTUBE š CREATOR LAUNCH ACADEMY š PATREON
š Welcome back to The Reading Life!
The main book Iām recommending tonight is easily one of the most transformative business books that Iāve ever read, and itās also extremely simple to understand and explain.
Itās short, deadly effective, and the āprofits per pageā that you can expect to generate from The Science of Scaling is insane.
After reading it, I feel like Iāve scaled myself up as a person as well.
My complete summary and six full pages of notes are below.
I also wanted to bring another wonderful book to your attention (I know, I know, nobodyās TBR is getting any shorter this year) that comes out next month.
On February 17th, Simone Knego is bursting onto the scene with her book, REAL Confidence.
Now, Iāve seen it play out in my own life often enough to know that confidence comes more from being real than being perfect.
Weāre even seeing that in the larger social media landscape (where I make my living), with more people gravitating towards real content. Real people, sharing real stories, that come from their own lives and experiences, not some ChatGPT prompt.
So in Simoneās book, REAL Confidenceā¦
Youāll discover how to:
Break free from self-sabotage and trust yourself again
Set boundaries without guilt or apology
Quiet your inner critic and silence imposter syndrome
Let go of the stories that keep you playing small
Lead your life with courage, clarity, and self-respect
If that sounds like something you could use right now, check out the book! I received an advance copy, and itās great!
One last book to recommend before we get into The Science of Scaling and blow the roof off your entire businessā¦
Read this book for the motivation you need to go ALL-IN on your dream.
Now, before our coffees get cold, letās hit the books!
āThe deep grief which this scene had at first excited quickly gave way to rage and despair. They were dead, and I lived; their murderer also lived, and to destroy him I must drag out my weary existence.
I knelt on the grass, and kissed the earth, and with quivering lips exclaimed, āBy the sacred earth on which I kneel, by the shades that wander near me, by the deep and eternal grief that I feel, I swear; and by thee, O Night, and the spirits that preside over thee, to pursue the daemon, who caused this misery, until he or I shall perish in mortal conflict.
For this purpose I will preserve my life: to execute this dear revenge will I again behold the sun, and tread the green herbage of the earth, which otherwise should vanish from my eyes forever.āā
āIf you will not believe in yourself, then why should anyone else? Without self-belief, nothing can be accomplished. With it, nothing is impossible. It is as brutal and as black and white as that. If you take no other memory from this book, then take that single thought. It was worth a damn sight more than the price you paid for it.ā
Inside my private business mastermind, Creator Launch Academy, weāre tackling one nonfiction book per month and implementing its lessons inside our businesses.
This monthās book is How to Get Rich, by Felix Dennis, a fantastic book about getting rich, obviously, but also with a touch of tragic beauty, written as it was when Dennis found himself at the top of the financial mountain, with terminal cancerā¦and alone.
Click here to claim your free trial, and join our business book club for educational content creators!
After achieving my (somewhat meaningless) goal of reading 1,000 books before I turned 30, I set a new (also meaningless but cool) goal of reading 10,000 books. As of today, Iāve read exactly 1,462 books, including 8 books so far this year, and if youāre interested, hereās my full Reading List.
āOnce you raise your floor and eliminate anything and everything that contradicts the level of performance and results you want, your growth will explode.ā
The main idea here is that for rapid growth (as in, exponential, āhow is this even legal?ā growth), almost nothing will work. Almost everything is also a waste of time. For high, hard goals, there are only a very limited number of pathways that will take you there.
One of the biggest mistakes that business owners make is āoptimizing something that shouldnāt exist,ā or attempting to grow things inside their business that will never take them where they want to go.
For example, if you have multiple offers, lines, or products, and the one thatās the most time-consuming to deliver only brings in 15% of your total profits, you must get rid of it in favor of re-allocating your limited resources toward developing your core offer that is able to scale to multiple seven figures.
The starting point of business strategy is setting the proper goal, and The Science of Scaling will help you set the type of seemingly-impossible goals that force focus, and demand that you become who you have to be in order to make it happen.
In order to do that, you have to raise your floor, or the minimum standards for what youāre willing to accept. In your business, your lifeā¦everywhere. Just like the majority of things you could do wonāt take you to where you want to go, the majority of your thoughts are detrimental to your progress as well.
Thatās one of the core realizations I came to myself while reading this. Raising your floor also means raising the quality of the thoughts you think, which requires you to level-up your circle, the books you readā¦everything.
Companies that apply Dr. Hardyās scaling framework routinely grow between 10-100X within just three years, but the majority of business owners arenāt ready to scale; structurally or psychologically.
Theyāre not willing to do what it takes. Theyāre not ready to make the hard decisions about what kind of business they want to build, what kind of sacrifices theyāre prepared to make, what kind of partners they want to surround themselves with, and how fast theyāre willing to move.
Perhaps the most powerful idea in the book on an individual level (and not purely from a business standpoint) concerns using time as a tool.
Your past and future both direct and shape what you do in the present, but the future is more effective in guiding the decisions that will impact the success of your business.
You can learn from the mistakes of your past and commit to never repeating them again (and thatās great), but only a clear and compelling vision of your future can lead to rapid business growth and personal development.
In my own business, Iāve used the ideas from Benjamin Hardyās book to radically simplify everything Iām doing. Iām now more focused and in control than ever before, and the goals that Iāve set are powerful filters for deciding what I should and shouldnāt be spending my time on.
After reading The Science of Scaling, Iām convinced that when you raise your floor, thereās almost no ceiling youāll ever run into that can permanently limit your success.
āYou never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.ā
āBreakthroughs are not born from certainty - theyāre born from unreasonable goals, urgent timelines, and emotionally compelling reasons why. Hereās what most people never understand: The key to exponential growth isnāt having the perfect plan. Itās having a massive, seemingly impossible target - one that forces you to think, operate, and execute differently.ā
āSet a goal that redefines the game, create powerful emotional reasons that pull you through inevitable challenges, and set a deadline that doesnāt give you the luxury of procrastination.ā
āA goal properly set is halfway reached.ā
āGoals enable you to filter your experience in the present and make decisions.
Consequently, the goals you set have enormous implications not only in how you operate in the present, but also in the direction and results you create.
If you set the wrong goal, youāll be unable to filter the signal from the noise. Your life and business will either stagnate and stall due to complexity or youāll scale in entirely the wrong direction.
For attainable goals, the perceptual filter is too dull to separate the signal from the noise. With such goals, you canāt filter and find the most powerful pathways forward among the near-countless options you could pursue.
Frankly, attainable and linear goals justify you in maintaining not only your existing system and process, but also your existing assumptions and beliefs.ā
āWhen you have a goal thatās so big it seems impossible, and a deadline so short it seems absurd, you are forced to:
1) More accurately and honestly filter everything youāre currently doing, being left to acknowledge that the majority is a distraction based on sunk cost bias or lack of accountability, and
2) More powerfully filter for the most innovative and teleporting pathways (and partners) you otherwise couldnāt see or find.
When you commit yourself to a seemingly impossible goal - in both scale and timeline - you quickly see that almost everything in your current business (and possibly your life) is āoptimizing things that should not exist.āā
āYou canāt scale a complex system. You canāt scale noise. You canāt scale if youāre too afraid to define yourself and commit.ā
āWhen you raise your frame or goal to a seemingly impossible level, almost everything becomes irrelevant, falling below the floor. There are very few, often only one, viable pathways to an impossible goal.
Consequently, these types of goals are highly strategic and enable you to filter out dead ends that distract others and to filter for the most potent paths you otherwise couldnāt find. Until you face the truth and raise your floor, youāre lying to yourself and are caught in the noise.
Once you raise your floor and eliminate what shouldnāt exist, rapid scaling occurs. The floor defines what you donāt do.ā
āTo effectively scale, you build a simple system focused on the highest signal. You cannot scale a complex and contradicting system. Most people and most companies are unwilling to choose a focused path.ā
āPathways thinking is a personās ability to find or create multiple pathways to a goal. The better a person gets at pathways thinking, the faster their progress. The first step of pathways thinking, or strategy, is realizing that the goal you set determines the pathways youāll take.ā
āWhat is the goal shaping everything youāre now doing?ā
āAn important factor to realizing goals is known as readiness to change.
Put simply, until a person is ready, they stall and avoid needed learning and work. They distract themselves and justify a lack of progress. They celebrate effort over results.
A key factor to increase oneās readiness is a heightened awareness of the consequences for changing or not changing. The reality of time and its consequences is the most potent lever for readiness.
Deadlines, although uncomfortable, force readiness. They force you to face the brutal facts. They force you to stop putting your energy in noise and distractions. Deadlines are a feedback loop that forces results.ā
āWhen it comes to running a company, if you give yourself too much time to do something, you canāt filter the present hard enough. The purpose of the impossible goal and deadline is that the filter becomes extremely intense! If you only have 18 months to do what you thought you had 10 to 15 years to accomplish, you canāt waste your time on nonsense.ā
āWhen you apply time as a tool and give yourself far less time than you think you need, youāre forced to find the crux or core bottleneck or constraint to solve much more quickly. By identifying and solving the crux from the beginning, rather than the many false constraints that are noise, youāll scale radically faster. Few are willing to choose a focused and optimized path.ā
āIf you want to be exceptional, you canāt engage in average anything.ā
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OK, thatās it for nowā¦
Iāve got plenty more excellent book recommendations coming your way soon though!
Thereās also my YouTube channel, where I publish book reviews, reading updates, and more each week.
And if you want to learn how Iāve built an audience of 180,000+ followers across social media, became a full-time creator, and how Iām rapidly growing my audience and my profits in 2025, join us inside Creator Launch Academy and thatās exactly what Iāll teach you ā weād love to have you in the community!
With that said, I hope you enjoyed this edition of The Reading Life, and enjoy the rest of your day!
Until next timeā¦happy reading!
All the best,
Matt Karamazov
P.S. Whenever you're ready, here are three more ways I can help you:
Creators: Book a 1-1 strategy call with me and Iāll show you how to reach $5K/month in revenue by following a custom plan that weāll build together.
Join Creator Launch Academy, my private business mastermind for educational content creators who want to stand out in their niche, build multiple revenue streams, and go full-time with their creative passions.
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